Sharonin P.N. "Business consulting in media"
199 руб.
Переплёт | Мягкая обложка |
Автор | Sharonin P.N. |
Издательство | ИТРК |
Дата издания | 2021 |
Кол-во страниц | 172 |
Формат страниц | 60×84/16 |
Иллюстрации | черно-белые |
The textbook reveals theoretical, organizational, financial and marketing aspects of business consulting in media industry.
The infrastructure of professional business support is presented in detail. Issues of regulation, realization and quality of consulting activities, tools of business consultant, application of design-thinking and design-consulting, coaching of personnel, activation of creative thinking of business consultant are discussed.
It meets the requirements of the Federal State Educational Standard of Higher Education of the last generation.
The textbook is aimed at bachelor’s degrees in the direction of training 38.03.02 "Management" (specialisation "Media management"), as well as in the direction of training 38.03.01 "Economy" teachers, consultants in all types of activities.
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