Sharonin P.N. "Media Management"
199 руб.
Переплёт | Мягкая обложка |
Автор | Sharonin P.N. |
Издательство | ИТРК |
Дата издания | 2021 |
Кол-во страниц | 174 |
Формат страниц | 60×84/16 |
Иллюстрации | черно-белые |
The textbook reveals theoretical, organizational, financial and marketing aspects of management in media industry.
The tutorial details the infrastructure of professional business support. This textbook also contains issues of regulation, implementation and quality of management activities, manager's tools, application of design thinking and design consulting, personnel coaching, activation of creative thinking of a modern manager.
It meets the requirements of the Federal State Educational Standard of Higher Education of the last generation. The textbook is aimed at bachelors in the direction of training 38.03.02 "Management"(training profile" Media Management"), as well as in the direction of training 38.03.01 "Economics", graduate students, teachers, managers.
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Обзор
The textbook reveals theoretical, organizational, financial and marketing aspects of management in media industry.
The tutorial details the infrastructure of professional business support. This textbook also contains issues of regulation, implementation and quality of management activities, manager's tools, application of design thinking and design consulting, personnel coaching, activation of creative thinking of a modern manager.
It meets the requirements of the Federal State Educational Standard of Higher Education of the last generation. The textbook is aimed at bachelors in the direction of training 38.03.02 "Management"(training profile" Media Management"), as well as in the direction of training 38.03.01 "Economics", graduate students, teachers, managers.
Переплёт | Мягкая обложка |
Автор | Sharonin P.N. |
Издательство | ИТРК |
Дата издания | 2021 |
Кол-во страниц | 174 |
Формат страниц | 60×84/16 |
Иллюстрации | черно-белые |